Melt classifies behavior across every event on your Shopify store, strips out bot traffic, and forwards only verified human conversions to Meta, Google, and TikTok. ROAS up. CAC down. Attribution accurate.
Free 7-day audit. Installs in 60 seconds on any Shopify store.
1 in 2 visitors to your store is a bot - the hidden anchor on your growth.
Bots trigger pixels that lead ad platforms to misidentify them as 'ideal' users
You pay to follow "ghost" sessions. High-frequency bots drain remarketing budgets by triggering ads for users who will never buy.
Bot noise masks your true CVR, driving bad business decisions via inaccurate data, masking the high-performing baseline you've already earned.
Fake demand and ghost fees block real revenue-increasing your OpEx and creating a logistical nightmare for your store.
Raw traffic enters the Melt classification engine and emerges in three perfectly separated streams.
Genuine human sessions providing a clean data signal to train ad platform algorithms.
Discovery systems, such as Perplexity and ChatGPT are allowed to browse to ensure AI visibility.
Fraudulent scripts designed to drain ad spend and hoard inventory are blocked at the edge.
Convert real human buyers.
Feed AI discovery engines.
Bounce malicious threats.
By removing automated bot noise from your ad platform signals and analytics, Melt sanitizes your data streams. This forces ad platforms to retrain algorithms on true human intent - unlocking performance gains and providing the clean data required to scale with precision.
Melt ensures your ad pixels only learn from real human buyers. As ad platforms retrain on verified intent, your total campaign performance increases.
Stop paying for clicks that can never convert. By eliminating ad spend currently wasted on fabricated bot intent, your customer acquisition costs naturally decrease.
Stop making scaling decisions based on messy data. Stripping out non-human sessions reveals your store's true conversion rate, providing the clean analytics needed to scale with confidence.
Reveal the ghost traffic inflating your CAC, eroding your ROAS, and compromising your analytics.
Slide to your monthly ad spend and select your primary platform.
Estimates based on spend and platform. Run Melt Audit to see your exact Bot Tax rate and which campaigns are most exposed.
Reveal my Bot Tax →Ad platforms are incentivized to show you "conversions," even if they come from bots. Melt audits your entire acquisition stack - Google Ads, Meta, TikTok, and Programmatic - to reveal the data your current dashboards are hiding.
The Melt ecosystem operates in two phases - unmasking the inefficiency, then providing the infrastructure to end it.
Your weekly forensic intelligence briefing. Every report delivers the evidence required to understand your store's bot exposure and its exact impact on advertising performance.
The definitive solution for separating the session from the signal. Melt Active provides all the intelligence of the Audit with real-time enforcement to protect your revenue.
Standard dashboards can't distinguish between real intent and automated noise. Request a forensic briefing to unmask your store's true traffic and ensure your budget is fueling actual growth.